One NZ
New Zealand
Experience Design
Spatial Design
Strategy
Transforming a global telco into a local landmark, by designing for people before product.
One New Zealand’s store transformation was built on a single provocation: people don’t come to buy, they come to belong. A research-led strategy that replaced brand colour-washing with human connection and community.
Performance and Scale
Over eighty-four stores. One experience, built to evolve. A modular, hyper-local design system rolled out nationwide. Adaptable from Auckland to Invercargill, the circular design is proven: 30% sales uplift and 12% more foot traffic in its first three months, during a recession.
Materials and Circularity
Sustainability is built into every material, every detail, every decision. From bespoke bar leaners and table tops made from recycled fishing nets, to 3D-printed device recycling bins made from excess waste, every material decision was made with circularity in mind. One store alone keeps over 1,500 plastic packagings and over six metres of commercial fishing net out of the ocean and out of landfill.
