Chopard
Dubai
Experience Design
Spatial Design
Digital Experience
Precision you can hear, touch and feel.
An immersive installation and digital campaign film for Swiss watchmaker Chopard, unveiled at Dubai Watch Week 2025. The L.U.C Grand Strike, the Maison’s most intricate chiming timepiece, becomes a touch-driven audiovisual world where sound, light and mechanical mastery respond to every gesture, drawing visitors into a personal encounter with the carefully orchestrated world of Chopard.
Science and Art
Precision and craft, engineered for touch. At the heart of the experience, a touch-sensitive table places the visitor in quiet command. Etched brass panels with integrated sensors translate each swipe, hover, and pause into live signals. These interactions shift the carefully curated and bespoke sonic and visual world around the guest in real time. Visitors can interact at their own pace, on their own terms, weaving their own audio-visual symphony.
The Invisible Made Visible
The visual world of the experience translates the L.U.C Grand Strike’s sonic signatures into particle formations, shifting structures, and emergent patterns that make audible vibration seen and felt.
Matter in Motion
A campaign film extending the world of the installation, moving between material dissolution and mechanical precision. It translates the watch’s invisible complexity into cinematic form.
