Justin Crook

Justin Crook

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Berlin --:--
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113 Spring, New York

113 Spring

New York

Experience Design

Brand Identity

Spatial Design

Digital Experience

In collaboration with Snøhetta and Modem

A living laboratory and flagship space designed to evolve with every interaction.

113 Spring is built on adaptive design systems that merge flexible architecture with integrated technology. A responsive environment that senses, learns, and adapts to human behaviour and climate in real time.

SpringOS

Using advanced sensors, SpringOS creates a live digital twin of the space, revealing how people move, pause, and engage. By combining these insights with weather, light, and time of day, it continuously adapts the environment to optimise atmosphere and flow.

Play
Play

Expressive Identity

A responsive brand identity that evolves with community and the space itself. The expressive elements bridge emotion, environment and design into a unified, ever-changing experience.

Mind Scent

An immersive real-time experience that translates neural signals into personalised scent artwork. A data-driven portrait of self. Mind Scent reimagines fragrance discovery as a multi-sensory encounter, where your neural signature becomes the blueprint for a scent and bespoke artwork that’s uniquely yours.

Let’s make something worth feeling.

© Justin Crook 2026

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