Nike
Global Network
Experience Design
Brand Identity
Digital Experience
Digital identity systems and retail experiences designed to consistently scale worldwide.
Collaborating with Nike Global’s interior design, retail storytelling, merchandising and brand design teams, we continued to push the limits of the digital-physical experiences from campaign presentations to future interactive experiences and retail digital strategy.
Nike Rise System
Adapting in-store digital experiences across the network for new products, campaigns, and stories with a consistent brand vision. Allowing for the easy adaptation of any campaign with unique colours, graphics, and imagery, the Nike system enables spaces to take on the flavour of any new campaign while retaining the in-store visual concepts.
Paris Olympics 2024
An evolution of Nike’s global retail design system and brand identity rolled out for the Paris Olympics 2024. A content-first approach that put athlete icons and the momentum of the Games at the centre.
