Global
Brand Identity
Digital Experience
A dynamic and intelligent identity system that empowers Instagram with agility, recognition and reach.
An evolution of Instagram’s most recognisable brand asset: the gradient. The new global gradient toolkit is brought to life with more dynamic range and movement. It creates a stage for personalised brand experiences and user expression, adapting for various contexts and moods.
Beauty With Purpose
The gradient was carefully crafted to adhere to best practice accessibility standards. Gradient compositions and colour hierarchy combine with bespoke layouts and motion design to create a more dynamic, accessible, and energetic brand expression.
Contextualised Expression
The living energy of Instagram, captured through immersive experiences that are fully personalised for users, content, devices, audio, and movement to invite interaction and inspire creativity.
