Originally from Aotearoa New Zealand and now based in Berlin, I’ve spent my career developing the space where environment, identity and digital culture meet. I’m drawn to complexity, to cross-cultural nuance, and to the kind of thinking that makes a space, a brand, or a moment feel genuinely alive.

A published creative and regular industry speaker, I work across physical and digital worlds with the same conviction: the most advanced idea in the room should also be the most human one.